In a sea of content, the headline is the first thing that search engines and readers see. It sets the tone for the content and determines whether it meets the reader’s expectations, leading to higher click-through rates and overall engagement.
This example from Sprout Social uses an action-oriented word to create a sense of urgency, encouraging readers to take the next step and learn how to do something new. This emotion-evoking feature is particularly effective for converting readers to paying customers or subscribers, or for driving users to download a free product or app.
Questions are a popular way to pique curiosity and engage readers. This example from Moz combines a question with a benefit to create a compelling call-to-action.
Using testimonials in headlines, such as this one from CoNatural, shows that others have found success with the topic or product being discussed, helping to build trust and credibility. It also helps to drive click-throughs and content sharing by demonstrating that others have found value in the article or product.
Longer headlines tend to rank better in search engines, so they can help improve your SEO ranking. However, they can be difficult to read on social media and in some email inboxes, so it’s important to strike a balance between length and clarity. We recommend going longer wherever truncation won’t be an issue, such as title tags and header
