Every day, millions of articles, blog posts, videos, and social media updates vie for the attention of online readers. Getting noticed requires a headline that is clear, concise, and compelling. A top headline will immediately convey the value of your content and entice your audience to click.
A good headline should also accurately reflect the content it precedes, so that readers’ expectations are met. Misleading headlines lead to disappointed readers who quickly leave your website or search for another source of information.
Using strong, powerful words in your headlines helps increase reader engagement and can even help boost your SEO. However, be sure to use them sparingly. Too many power words can make your headline sound inflated and unnatural.
When you incorporate a question into your headline, it piques the curiosity of your audience and encourages them to click to learn more. A well-written question can also leverage a sense of urgency by prompting readers to take action before the opportunity disappears.
Often, the headline is the only piece of copy that a viewer sees before clicking your article or website. To ensure that it packs a punch, use these tips for writing powerful headlines.
